커뮤니티 측정 지표(Metric)Number of sign-ups for community updates (e.g., newsletter opt-in) Number of "send to a friend" messages Time spent with community content (e.g., films, music) Member conversion rate (percentage of completing goals) Dollar amount of revenue influenced by community members Percentage of revenue influenced by community members Number of friends added in social networks (e.g., MyS..

마케팅 전략/마케팅분석 2006. 6. 23. 19:34

성공적인 온라인 커뮤니티 구축을 위한 5가지 전략 Release control. Branding online isn't about controlling the customer message; it's about listening to what customers have to share. Give them the tools to provide their voice; be creative; and share with others, and you'll be amazed by what they do. Entertain. We're all inundated with marketing messages. One of the few ways to successfully stand out from all the nois..

마케팅 전략/마케팅전략 2006. 6. 23. 19:32

자신만의 캐릭터 및 아파트를 데코레이션을 통하여 자신만의 모바일 게임을 제작할 수 있는 서비스이다. This is an interesting idea...Pocket Pal allows you to create your own mobile game in a mix'n'match fashion online before you download it to your mobile. "What you do is customise your character, decorate their apartment, and choose what mini-games you want to be included. Only then do you download the game to your phone, with all your chos..

모바일 마케팅/Mobile Service 2006. 6. 23. 19:23

WaveMetrix 조사에 따르면 사용자는 모바일 TV에 관해서 속도 및 화상, 사운드, 배터리수명등에 관해서 고민하는것으로 나타났다. WaveMetrix has studied online discussion forums to discover what consumers think about mobile TV -- or more specifically, what they are worried about in terms of the technology. "Whilst many consumers liked the idea and convenience of mobile TV they were worried about problems with speed, picture and sound quality and ba..

모바일 마케팅/Mobile Service 2006. 6. 23. 19:13

Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email. Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan cl..

마케팅 전략/마케팅트렌드 2006. 6. 23. 19:00

Virtual worlds are a hybrid of video games, social networks and instant messaging where users create body doubles, or "avatars," that can hang out, meet new friends and explore a graphics-heavy digital environment. "Now you can have a virtual experience that is just as intense as a real one," said Chris Sheehy, strategic director of in-culture marketing at Brain Reserve, a New York marketing con..

디지털마케팅/디지털마케팅사례 2006. 6. 23. 18:40

Know your brand. Take stock before you jump in. Social networks are built by users who post profiles, connect with one another, and communicate actively. Much of their communication is visible to all on their profiles and in their posted comments. Yet most marketers are accustomed to a one-way dialogue in which they broadcast their brand message to a mass audience. Feedback is rare and pretty we..

소셜미디어 마케팅/마케팅전략 및 사례 2006. 6. 21. 09:06

태깅의 목적은 크게 두 가지로 생각해 볼 수 있다. 첫째는 당연하게도 데이터와 컨텐츠를 분류하고 조직하기 위한 목적이다. 둘째는 사용자들의 새로운 활용 패턴에서 찾아낸 것으로, 다른 사람들과의 커뮤니케이션과 자기 표현을 위한 목적이다. 하지만 이 두 가지 목적은 검색되고 발견되기 위한 것이라는 점에서 동일한 맥락 속에 놓일 수 있기도 하다. 이 글에서는 태깅의 목적, 즉 태그의 활용 방법을 좀더 세부적으로 나누어 총 여섯 가지를 살펴보고자 한다. 그리고 이 목적에 맞는 시스템 설계를 함께 개발해 볼 것을 제안하면서 마무리짓고자 한다. 1) 분류: 태그를 활용한 분류는 이미 folksonomy, 혹은 tagsonomy라고 불릴 정도로 차세대 분류법으로 논의되고 있다. 감성적이고 직관적인 분류를 가능하게 한..

소셜미디어 마케팅/블로그마케팅 2006. 6. 8. 09:07