Measuring Twitter's Impact

Followers. The number of people following you or your brand on Twitter gives you a general idea of your community's size. Do your followers retweet your information? What percentage of your followers continue to follow you over time? According to Nielsen's blog, over 60 percent of Twitter followers fail to return the following month.

Conversations. This is an indication of how engaged your followers are with you. Consider the content of these exchanges. Have you been able to respond to prospects in a timely manner and change perceptions of your firm?

Brand improvement. Beyond traditional measurements, assess whether public perception of your brand changed as a result of your Twitter interactions. Do consumers feel that your firm is more responsive to their needs?

Lead generation/sales retention. Track the number of sales leads, purchases, or reduced customer complaints. This should ramp up as you build your Twitter following.


관련기사:Five Ways to Use Twitter to Improve Your Marketing