Social Shopping

연말 쇼핑시즌이 다가오면서 최근의 Web2.0을 기반한 Social Shopping이 대두되고 있다.

Social Shopping은 관계지향적인 Social Networking을 기반으로 상품리뷰의 신뢰성을 부여하며Folksonomy같은 태그서비스와 연동하여 집단지성을 통한 사람들이 많이 구매하는 상품 리스트를 추천해주는 역할들을 수행해 주고 있다.

The trend is called social shopping, and it relies on similar social-networking technologies that have enabled YouTube to automate its selection of must-see videos and MySpace to determine who at any moment is cool. The sites typically let members “tag” products they like, grab images and information from the web and display it all in one place, and then humanise the data by organising it into themed shopping lists for kids’ toys or executive gadgets. There is currently much talk of “the wisdom of crowds” as a means of predicting what will become popular. Well, think of social shopping as an attempt to tap the wisdom of the mass consumer and quantify the results as digital word of mouth.

관련기사:Social shopping