구글의 28%가 제품명을 검색한다고..^^

구글의 28%가 제품명을 검색한다고..^^

28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand.

출처:http://www.searchenginelowdown.com/2004/09/google-exec-spills-beans.html