Video Ads (PVAs) and Branded Channels

YouTube announced a smart new solution last week. It introduced two concepts: Participatory Video Ads (PVAs) and Branded Channels. PVAs are user-initiated video ads that integrate social networking capabilities such as consumer ratings, sharing, commenting, and subscribing. Brand Channels are similar to TV channels, focusing on one topic and providing advertisers a place to showcase video content on YouTube within a branded environment. (Full disclosure: we worked with our client Fox Broadcast Company to place the "Prison Break" sponsorship on YouTube's first Branded Channel, the Paris Hilton Channel.)

관련기사:YouTube Unveils Ad Products