The Rise of Branded Ringtones

10~20대의 트렌드를 선도하는 타겟팅을 대상으로 모바일 벨소리를
활용한 브랜드 광고가 늘어나고 있다.

Mobile marketing has proven itself as a viable way to reach a new and willing audience in a highly personalized way. But brand marketers are beginning to realize that every promotional asset (from logos and images to sound bites) has the opportunity to become a digital sales tool -- one with a viral component.

For example, Dodge recently introduced two ringtones and nine wallpapers available at http://dodge.modtones.com/ through a partnership with Moderati. Although the content changes periodically, the most popular file to date has been the "Hit It" theme made famous by Dodge advertising campaigns. "Hemi Rev" has also been popular and has recently replaced "Hit It" in the top slot. The newest tone, the Dodge Unleashed Mash-Up featuring Nazareth mixed with Chris Classic, promises to unseat the others in popularity.

관련기사:The Rise of Branded Ringtones