Strategy+business 선정 2008년 경영서적 베스트북

strategy+business 에서 매년 한해의 경영관련 서적중 각 분야별로 베스트를 발표하고 있다. 올해 전략분야에는 기업의 경쟁력 강화를 조직 변화 방안을 제시한 "The Red Queen among Organizations"   이 선정되었고, 마케팅 분야에서는 Social Media을 기반한 고객과 마케팅의 변화를 소개한"Groundswell: Winning in a World Transformed by Social Technologies " 이 선정되었다.

Strategy The Red Queen among Organizations: How Competitiveness Evolves by William P. Barnett (Princeton University Press, 2008)

Life Stories Basic Brown: My Life and Our Times by Willie Brown (Simon & Schuster, 2008)

Marketing Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff (Harvard Business Press, 2008)

Rhetoric White House Ghosts: Presidents and Their Speechwriters by Robert Schlesinger (Simon & Schuster, 2008)

Innovation Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back by John Kao (Free Press, 2007)

Globalization The New Asian Hemisphere: The Irresistible Shift of Global Power to the East by Kishore Mahbubani (PublicAffairs, 2008)

Human Capital Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton M. Christensen (McGraw-Hill, 2008)

Capitalism and Community Creating a World without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus (PublicAffairs, 2007)

Management Family Wars: Classic Conflicts in Family Business and How to Deal with Them by Grant Gordon and Nigel Nicholson (Kogan Page, 2008)

Miscellany Myself and Other More Important Matters by Charles Handy (AMACOM, 2008)

관련기사:Best Business Books 2008