Customers Are People : The Human Touch

"70%이상이 사람으로 대할때 구매의사결정을 한다"는 이슈를 내용으로 구성된 "Customers Are People : The Human Touch "입니다.
주요내용은 비즈니스에서 고객과의 휴먼터치 및 강력한 고객커뮤니케이션을 구축하는 전략을 제시하고 있습니다.



Other issues addressed in this book include: building a business-wide “human culture,” effective customer communication and interaction, processes that encompass the human touch, and using technology to humanize rather than dehumanize.

목차

- Acknowledgements.
- Customers as People.
- Leading the Human Firm.
- Acknowledging Customers.
- Treating Customers with Respect.
- Building Trust with Customers.
- Communicating Humanly with Customers.
- Human Torch as a Series of Interactions.
- Human Torch as a Process.
- Implementing Technology to Humanize (Not Dehumanize).
- Conclusion - Releasing your Business's Humanity.
- Index.

출처:Amazon