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Collaboration and the creation of the Xbox 360

IDEA&Fun/게임_캐릭터_Ani

by Marketcast 2006. 4. 7. 09:16

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마이크로소프트의 게임 콘솔인 Xbox 360의 디자인 개발 뒷애기를 다루고 있다.
단순한 게임기로서의 기능이 아닌 디자인과의 결합을 통하여 브랜드를 강화시켰다.

Traditionally, industrial design, graphic design, user-interface design, advertising, and so on have been separate disciplines, with a product essentially being handed off from one to the other in logical sequence. However, delivering the integrated customer experience demanded today requires a more cooperative and, in many ways, more difficult approach.





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