커뮤니티에서 'Influencer Program'은 필수요소

커뮤니티에서 Influencer Program들이 고객충성도를 높이는데 효과적인것으로 나타났다.  Forum One Networks 의 조사에 따르면 커뮤니티에서 'Influencer Program'은 커뮤니티의 성장 및 지속적인 참여를 증대하는 필수요소로 꼭 고려해야 하는것으로 나타났다.

Influencer programs give brands a better edge over the competition because they reward the biggest influencers in the network because the influencers are given a stake in the community, therefore the brand.

In today's social sphere, a community network, rather than being a short term campaign hit should be thought of as a long term way to build loyalty and engagement; the payoff may not be as big or as bright as straight forward campaign but the rewards will be better.

참고기사:Online communities must have influencers