marketing synergies

마케팅 제휴 나 공동마케팅 전개를 통하여 비용절감 및 신규고객을 확보할 수 있는 마케팅 시너지 효과를 얻을 수 있다는 내용의 기사입니다.

Instant Trust -- Melding your marketing efforts with an established partner lets you leverage the trust they have painstakingly developed over the years with their customers, and thereby accelerate the process of gaining their trust for your own products and services.

Major Savings -- Most shared marketing efforts turn out to be far cheaper than solo efforts. Because you’re piggy-backing on the expenditures of your marketing partner, distribution can be cheaper, and the CPMs for media buys can be significantly diluted.

Expanded Opportunities -- Shared marketing efforts generally help you reach people you might not ordinarily contact, or reach them while they’re more receptive. Either way, you get important new opportunities to expand your customer base beyond your ordinary universe of prospects.

Tighter Targeting -- If you select an appropriate marketing partner, you’ll gain access to people who are, by and large, exceptionally ripe for your marketing message.

New Customers -- The net result of all these advantages is to add new names to your customer list far easier, cheaper and faster than you could through even the most aggressive solo marketing efforts.

출처:imediaconnection