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단순한 사용자 정보를 가지고는 고객경험에 기반한 개인화
마케팅을 할 수 없다. 그렇기 때문에 고객의 행동에 따른 다양한
상관관계를 분석해야 한다.^^
During the persona-creation process, the following data are collected and analyzed:
Demographics. These are customer attributes, such as age, gender, income, and buying cycle.
Pyschographics. What does the customer psychologically do in the buying process? Some data are determined by Web analytics, others information is extrapolated through customer interviews and product/service analysis.
Topographics. Topographic information (the situation, the marketplace, and the market position) is a combination of demographics and pyschographics. It shows the relationship between them, and how they affect the buying process. It's a window into customers' divergent needs and motivations.
출처:http://www.clickz.com/experts/crm/traffic/article.php/3430871
마케팅을 할 수 없다. 그렇기 때문에 고객의 행동에 따른 다양한
상관관계를 분석해야 한다.^^
During the persona-creation process, the following data are collected and analyzed:
Demographics. These are customer attributes, such as age, gender, income, and buying cycle.
Pyschographics. What does the customer psychologically do in the buying process? Some data are determined by Web analytics, others information is extrapolated through customer interviews and product/service analysis.
Topographics. Topographic information (the situation, the marketplace, and the market position) is a combination of demographics and pyschographics. It shows the relationship between them, and how they affect the buying process. It's a window into customers' divergent needs and motivations.
출처:http://www.clickz.com/experts/crm/traffic/article.php/3430871
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