Booz Allen Hamilton이 선정한 2004년 비즈니스도서

Booz Allen Hamilton 이 운영하는 strategy+business에 소개된
2004년 비즈니스 관련 베스트 도서

Strategy

Confronting Reality: Doing What Matters to Get Things Right
by Larry Bossidy and Ram Charan
(Crown Business, 2004)

The Future of Competition: Co-Creating Unique Value with Customers
by C.K. Prahalad and Venkat Ramaswamy
(Harvard Business School Press, 2004)

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan and David P. Norton
(Harvard Business School Press, 2004)

Management

A Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Time
by Heike Bruch and Sumantra Ghoshal
(Harvard Business School Press, 2004)

Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development
by Henry Mintzberg
(Berrett-Koehler, 2004)

Predictable Surprises: The Disasters You Should Have Seen Coming, and How to Prevent Them
by Max H. Bazerman and Michael D. Watkins
(Harvard Business School Press, 2004)

The Real Thing: Truth and Power at the Coca-Cola Company
by Constance L. Hays
(Random House, 2004)

The Seven-Day Weekend: Changing the Way Work Works
by Ricardo Semler
(Portfolio, 2004)

The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer
by Jeffrey K. Liker
(McGraw-Hill, 2004)

The U.S. Army Leadership Field Manual: Battle-Tested Wisdom for Leaders in Any Organization
by the Center for Army Leadership
(McGraw-Hill, 2004)

IT & Innovation

The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
by Michael A. Cusumano
(Free Press, 2004)

Does IT Matter? Information Technology and the Corrosion of Competitive Advantage
by Nicholas G. Carr
(Harvard Business School Press, 2004)

Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity
by Lawrence Lessig
(Penguin Press, 2004)

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
by Marco Iansiti and Roy Levien
(Harvard Business School Press, 2004)

The New Consumer

Call of the Mall: The Geography of Shopping
by Paco Underhill
(Simon & Schuster, 2004)

On Paradise Drive: How We Live Now (And Always Have) in the Future Tense
by David Brooks
(Simon & Schuster, 2004)

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
by Virginia Postrel
(HarperCollins, 2003)

출처:Best Business Books 2004