2006년 CANNES LIONS 대상 기네스의 "noitulove"

지난 24일날 끝난 2006년 CANNES LIONS에서 기네스 맥주의 "noitulove"가 대상을 수상했다.
옛날부터 기다려왔던 맛이라는 컨셉으로 필름을 거꾸로 돌려 수천,수억만년전의 과거로 회귀하는 장면이 인상적이다.

Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years. Super: GUINNESS. Good things come to those who wait



Category: Alcoholic Drinks
Title: NOITULOVE
Advertiser: GUINNESS
Product or Service: GUINNESS
Entrant Company, City: ABBOTT MEAD VICKERS.BBDO, London
Country: UNITED KINGDOM
Advertising Agency, City: ABBOTT MEAD VICKERS.BBDO, London
Country: UNITED KINGDOM
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company, City: KLEINMAN PRODUCTIONS, London
Country: UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Sound Design/Arrangement: Johnnie Burn (wave)/Peter Raeburn (soundtree)

관련사이트:http://www.canneslions.com/winners_site/film/