In-Stat/MDR에서 분석한 한국 DMB시장의 주요이슈

In-Stat/MDR에서 분석한 한국 DMB시장의 주요이슈

. DMB is well suited for mobile multimedia, holding significant advantages over satellite broadcasting and wireless LAN, in terms of mobility, and is more price-competitive for consumers than Video-on-Demand (VOD) services delivered over the 3G network.

. According to consumer surveys, the preferred DMB feature among respondents would be a DMB-capable cellular handset, and the favored broadcasting service would be the re-transmission of terrestrial TV programs.

. Key financial issues for the Korean DMB market are the questions of: (a) optimal capital investment levels to achieve adequate service coverage for Terrestrial DMB and Satellite DMB services; and (b) appropriate profit models, with respect to advertising-supported vs. subscription services.

출처:Digital Multimedia Broadcasting in Korea