소셜미디어 마케팅
시민 저널니즘의 방향 및 수익모델
Marketcast
2006. 4. 11. 09:52
Web2.0시대에 정보의 생산자와 공유가 확대되면서 웹을 기반한 시민저널니즘이 확대되고 있다. 이러한 트렌드에 저널니즘의 새로운 비즈니스 모델에 관한 전환에 관한 분석 기사이다.
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- Independent CitJ: Web sites and Networks: Citizen-media practitioners can do it on their own.
- It's Not About the Money: CitJ is a valuable community service -- and for some people, it's too important to turn it into a business.
- CitJ Start-ups' Models: Entrepreneurs try to figure out the business; learn from them.
- Ideas From CitJ Gurus: Get creative to succeed with citizen media. Advice from Amy Gahran and Chris Willis.