가상공간을 활용한 아바타 마케팅

Virtual worlds are a hybrid of video games, social networks and instant messaging where users create body doubles, or "avatars," that can hang out, meet new friends and explore a graphics-heavy digital environment. "Now you can have a virtual experience that is just as intense as a real one," said Chris Sheehy, strategic director of in-culture marketing at Brain Reserve, a New York marketing consulting firm.

Advertisers are starting to explore so-called "metaverses" like Second Life as an outlet for experiential marketing, giving consumers the opportunity to interact with brands on their own terms.

참고자료:Virtual Worlds Let Advertisers Mingle / ADWEEK