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MoSoSo & LoMoSos

소셜미디어 마케팅/마케팅전략 및 사례

by Marketcast 2004. 10. 1. 01:42

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Mobile Social Software 라는 용어가 새롭게 생겼습니다.
줄여서 "MoSoSo"라고 합니다. 유럽에서 유행하는 "Sawyou" , "Dodgeball"등이 선두주자로 모바일을 활용하여 친구찾기 및 근거리를 기반하여 블루투스 , IrDA같은 Ad-hoc 기술을 활용하여 서로정보를 공유할수있는 서비스를 제공하고 있습니다.

아래는 "Wired"에서 정의한 내용입니다.

MoSoSoAcronym for mobile social software, a Friendster-like service for cell phones. Coined after the launch of Dodgeball.com, the first MoSoSo provider.

출처:http://www.wired.com/wired/archive/12.07/start.html?pg=6

이와 유사한 용어로 "LoMoSos"가 있습니다.
"Location-based Mobile Social networks"의 약자로 Mblog에서 발전하여 위치기반을 토대로 Social Network Service를 제공하는것을 말합니다.

대표적인 서비스선두주자로 국내 SKT가 Location-Based Alert 서비스를
하기 위해서 구매한 노키아 , 인텔등이 투자한 "WaveMarket"이 있습니다.

아래 소개한 프로젝트 및 서비스들이 "MoSoSo & LoMoSos" 라고 보시면됩니다.

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A growing list of social applications that work in a mobile context.

Jabberwocky / Familiar Strangers
This research project explores our often ignored yet real relationships with Familiar Strangers. We describe several experiments and studies that lead to a design for a personal, body-worn, wireless device that extends the Familiar Stranger relationship while respecting the delicate, yet important, constraints of our feelings and relationships with strangers in pubic places.

Encounter bubbles
A visualization tool based on Mobster that enables users to explore their social encounters in new ways. Designed to be an open framework on which locative (meaning location-based) networking applications can be built.

Fluidtime
The first of these services is aimed at public transport users in Turin. While on the move, travellers can find dynamic information on mobile screen-based devices while at home or at the office, people can find the same information on physical display units. The other service is a personalised and flexible scheduling system to help Interaction-Ivrea students organise shared laundry facilities; mobile and stationary tools give them constant updates about the progress of their laundry cycle.

Mobster
Affords the social creation and excavation of proximity history. At its core is a simple question: Who was near who when? Software on users’ mobile devices (laptops, cell phones, PDAs) monitors the presence of nearby devices (Wi-Fi hotspots, cell towers, Bluetooth devices), from which Mobster infers historical proximity models. We call these sociospatial histories.

WiFi Bedouin
Expanding the possible meaning and metaphors about access, proximity, wireless and WiFi. This access point is not the web without wires. Instead, it is its own web, an apparatus that forces one to reconsider and question notions of virtuality, materiality, displacement, proximity and community.

Tuna
A mobile wireless application that allows users to share their music locally through handheld devices.

Jukola
An interactive MP3 Jukebox device designed to allow a group of people in a public space to democratically choose the music being played. A public display is used to nominate songs which are subsequently voted on by people in the bar using networked wireless handheld devices.

Mamjam
One of the first location-based instant messaging platform for mobile phones. Asks the user to input location, and then creates links to others in the same space. (Case study here)

Dodgeball
Tell us where you are and we’ll tell you who and what is around you. We’ll ping your friends with your whereabouts, let you know when friends-of-friends are within 10 blocks, allow you to broadcast content to anyone within 10 blocks of you or blast messages to your groups of friends.

BEDD
A Bluetooth-enabled mobile social medium that allows people to meet, interact and communicate.

BuzZone
Using Bluetooth-enabled laptops and PDAs to find new contacts, communicate over small distances, and share information related to their business.

IcyPole
Uses Bluetooth to detect the proximity of other devices and determine whether there is a match between users’ entertainment profiles. The application can be used as a platform for personal area network music discovery, file exchange and/or sampling, as well as for social networking based on similar entertainment interests.

Peepsnation
Enables users to connect with others with a similar interest that meet your filter criteria using user-definable groups tied to a specific location.

Proxidating
Using bluetooth technology, ProxiDating allows you to meet people with common interests.

Plazes
Plazes is a web service offering information on people and places based on your location. It enables you to tag your location and announce it to your friends or the world. You can find other Plazes in your vicinity or see where your friends are at the moment. It also allows you to see other people you do not know yet at the same Place.

Plink mobile
A ‘people search engine’ and social networking application. You can search for friends, see who they know and who knows them, find people with shared interests. Can use an SMS interface in the UK.

Saw you
Saw-You allows u 2 chat 2 people who go to the same social venues you do on your mobile phone. U don’t see their number and they don’t see yours.

Mobule serendipity
An application for mobile phones that can instigate interactions between you and people you don’t know. A profile, along with your mobile phone provide a connection a community of people around you.

Who at
Lets you find dates and friends anywhere, anytime. Tell WhoAt where you are and we tell you who’s nearby – all from your mobile phone, PDA, or PC.

Hocman
We have performed an ethnographic study that reveals the importance of social interaction, and especially traffic encounters, for the enjoyment of biking. We summarized these findings into a set of design requirements for a service supporting mobile interaction among motorcyclists.

ImaHima
The Japanese expression for “are you free now?”. A mobile, location-integrated, community and instant messaging service allowing users to share their current personal status (location, activity, mood) publicly and privately with their buddies and send picture and instant messages to them.

Socialight
A location-aware mobile social networking platform that allows people to connect with their friends and friends of friends in new, expressive ways.

Socializer
A distributed, peer-to-peer platform that connects a person to people and services in the same location. An open, extensible platform. New features can be developed and propagated by an open-source community running on wired as well as wireless networks.

Aware
A flexible platform that operates a spatio-temporal moblog (mobile log) allowing collective contribution and distribution of media. Considering scalable systems, comprehensive and inclusive models for participation, the project has focused upon how to communicate context-awareness, mobile experience, and its narrative potential.

Meetup
A technology platform and global network of local venues that helps people self-organize local group gatherings on the same day everywhere.

Modus
Music in a venue should reflect the taste of the people in that space, not the owner of the jukebox or the people working behind the bar. What if a jukebox allowed people to add their own music or could help you remember what was played at a particular time? What if the box was aware of who was in the room and could queue up your favorite songs as you walked through the door?

Traces of fire
Transmitters, embedded in cigarette lighters deliberately lost in carefully chosen pubs, illuminate the social relationships underlying daily habits of travel, entertainment and (nicotine) gifting.

Ashphalt games
An Internet-enhanced street game in which players stage and document small interventions or “stunts” on the street corners of New York in order to claim turf on a virtual map of the city. The game is an experiment in collectively reimagining commonplace views of New York. By providing an online counterpart to the urban environment, it allows players to share their visions of the city with others.

Crowd surfer
Enables a user to surf for other Bluetooth devices and get in contact with them, primarily designed for a campus environment.

Pocket rendezvous
A web server for the Pocket PC that advertises itself to other Pocket PCs in the neighbourhood wirelessly using ad-hoc WiFi networks and Rendezvous.

Meetingpoint
A contact/messaging application using Bluetooth wireless technology. Runs on Smartphones/PDA or PC and helps people to meet in mobile situations.

Activematch
Enables users to find their ‘ideal partner’ on the spot (unity of time and venue). Works in any GPRS network and on all mobile phones with Symbian OS and Nokia’s Series 60 platform.

Mtone
A social networking multi-user game “Cell Phone” is based on the popular Chinese movie of the same name.This comedy movie was directed by one of China’s best known directors, Feng Xiaogang. Customers play this multi-combining romance and SMS and MMS.

Tagtext
Download pictures, wallpapers, screensavers and avatars to use for Bluejacking.

Bluetooth against Bush
Uses bluetooth enabled devices (mobile phones, PDA’s, laptop computers) to create moments of ad-hoc solidarity for people opposed to George W. Bush.

Wavemarket
A suite that can turn a mobile phone user into an on-location broadcaster. You can add information and commentary about restaurant reviews to safety tips. You can find a buddy, or track a truck, inspect a neighborhood for real estate or child safety. It’s good for both social and business and it puts the power of blogging technology into the hands of the masses

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