The five LOHAS segments as defined by NMI include: LOHAS (17%)—active environmental stewards dedicated to personal and planetary health. These are the heaviest purchasers of green/socially-responsible products and the early adapters who influence others heavily. NATURALITES (17%)—motivated primarily by personal health considerations. Tend to purchase more LOHAS consumable products vs. durable it..

마케팅 전략/마케팅전략 2009. 3. 6. 14:52