마켓캐스트

Nobody who uses the Internet or watches news programmes on TV can be unaware of the phenomenon of 'citizen journalism', found everywhere from personal blogs to sites like OhmyNews and Dan Gillmor's Bayosphere to the BBC, CNN, Sky and every other news outlet where people are invited to send in photos, videos or eyewitness reports of any newsworthy event they happen to witness.

Journalist and website editor Bill Thompson will discuss the likely impact of this new form of journalism on the mainstream media, attempting to place it in a historic context both technically and in terms of the way journalism has developed. He will look at the ethical issues which new forms of newsgathering and publication raise, both for contributors and for the news organisations which use their material, and consider how those training tomorrow's journalists should respond.

At the Media Summit in NYC last week, a very well moderated panel on mobile music and the revenue generation issues.

Among the panelists included Thomas Gewecke, SVP, Digital Business Group, Sony BMG; Mike Brochu, CEO, Loudeye; Thomas V. Ryan, Senior VP, Digital & Mobile Strategy and Development, EMI Music; Richard Conlon, VP, Marketing and Business Development, Media Licensing, BMI; Jonathan Kim, SVP Product & Services, WiderThan; Chad Hodge, Group Manager for Media & Entertainment, Microsoft; and moderated by Daniel Harris, CEO, MediaPass Network.

We have the audio of the panel below…worth listening to in full, to get a good overview of the current shape of the market and issues.

- Web 2.0: What Does it Mean for Business?
웹2.0에 관한 개념 및 정의가 모호한데 이러한 웹2.0이 새로운 비즈니스 기회로
보고 쥬피터리서치가 분석한 발표내용이다.

- Marketing with Blogs: Dos and Don'ts
마케터가 블로그를 어떻게 마케팅에 활용할것인가?

관련출처: JupiterResearch Conversations