How to Crash the Consumer-Controlled Party and Not Get Thrown Out

전통적인 매스미디어의 노출을 통해서 끊임없이 브랜드노출 및 인지를 시킬거이냐!!
고객의 자발적인 참여를 통해서 브랜드 충성도를 강화할것이냐!!

As consumers spend more time controlling, uploading, downloading, filming, recording, and sharing their own personal experiences with products, services, and brands, marketers must figure out how to insert themselves in this creator's life in a relevant and credible way.

Brands have two choices really: continue to shout at consumers through traditional media vehicles and hope that’s enough to inspire them to take action, or embrace the consumer’s desire to create, control, and share and empower them with simple creation tools that allow them to self-express...over and over and over.

출처:How to Crash the Consumer-Controlled Party and Not Get Thrown Out / Brandchannel